Postgraduate Certificate

The PGC delivers key learning via a carefully selected suite of three core units, providing the foundation learning required to succeed in today's challenging business environment.

The following three units have been selected to ensure that all students develop a thorough knowledge of key business practices related to finance, marketing and people.

 

Accounting for Management

An introduction is provided to Financial Accounting, Management Accounting and the analysis of the Financial Accounting statements, the Profit and Loss Statement, the Balance Sheet and the Statement of Cash Flows. The unit aims to equip managers with the ability to analyse and interpret financial data, and use their knowledge for projecting and assessing the performance of organisations and business units.

Marketing Management

This unit examines the relationship between the needs, behaviour and demands of the marketplace and the objectives, marketing strategies and programs developed by the firm. The unit utilises lectures, a project and a marketing simulation game that is designed to explore the complex interrelationships in marketing within a dynamic setting. The unit commences with an introduction to the marketing concept and then addresses issues such as market segmentation, marketing planning, growth strategies, market research, services marketing and detailed issues involved in marketing program formulation.

Organisational Behaviour

This unit seeks to engage students with multiple perspectives for understanding and managing their own and others’ behaviour within organisations, with a view to developing organisational capability through strengthened internal dynamics. Among the approaches taken are the macro perspectives important in leadership and change, particularly the relationship between behaviour and organisational structure, and the psychosocial, political and cultural/symbolic aspects of organisations. Other topics covered include individual differences, groups and teams, power, learning, interpersonal communication, perception and ethics.