Present - Communicate - Influence
In today's working environment, perhaps no skill is more important to a leader than their ability to persuade others to achieve organisational objectives.
The capacity to persuade can lead to organisational and personal success. A highly persuasive presentation can often be the inspiration for support, the initiator of change, the motivator of increased effort and the key to sales success.
Why such an intense focus on persuasion? Persuasiveness is a skill every presenter needs. In business, every presentation is an attempt to persuade, whether you are trying to convince a client to buy your product, get a roomful of employees to adopt new methods, or to communicate a new strategic direction to your entire organisation. To be an effective communicator you have to be a skilled persuader.
Recent research shows that skilled persuaders are regarded as having charismatic qualities and high credibility. Individuals who possess the skills of persuasion tend to have greater success.
This intensive two day program is about persuasion - how you can convince others to willingly change their attitudes or behaviour in order to accomplish chosen goals. The program takes the view that every person has an inherent ability to persuade others. The key to greater success is the ability to use these skills systematically.
The aim of the program is to provide you with the knowledge, skills and techniques to become a more effective and persuasive presenter. The content is based on verifiable facts about how the persuasion process works.
Fortunately, a vast body of research exists on how and why people are persuaded to act. Using this body of knowledge, the program will help you to develop your skills to become a proficient presenter and equip you with the knowledge and techniques to systematically apply your powers of persuasion.
The program, however, is not simply a public speaking course. The principles of persuasion certainly apply to public speaking, but they also apply to written communication, one-to-one and small group communication - where most persuasion takes place every day.
Topics
- Audience psychology
- Audience types and ability to persuade
- How context affects persuasion
- Planning for persuasion
- Setting your objective
- Developing persuasive arguments
- Predicting and handling
- Rebuttals
- Structuring and framing for persuasive impact
- Persuasive techniques
The Present - Communicate - Influence program will be of benefit to managers at all levels, from all industry sectors, who are required to reason, persuade and motivate positive change in others.
Through this program you will:
- learn some of the most recent theories and findings of persuasion researchers
- learn the tools of persuasion, including how to develop message content, form and structure
- see and hear practical, real-life examples of persuasion
- receive useful advice and coaching on how to become a more effective persuader
- understand the factors that create credibility
- learn how to assess your audience and the context of the presentation to develop an audience-centred presentation
- learn, use and practise delivery techniques that build credibility, evoke emotions and logically convince others
"The Present - Communicate - Influence program was one of the most valuable interactive learning programs I have undertaken to date."
Georgia-Kate Schubert
General Manager, Public Policy
Vodafone Australia
Randal Tame
Randal Tame is a successful strategist, communicator, speech and copywriter, and marketer who has consulted on a number of significant tenders.
He has developed a detailed knowledge of persuasion, underpinned by a thorough study of the scientific research on the practise of influence and persuasion.
Randall applies this research to assist clients in developing leadership skills and to develop and implement strategies in business and marketing, communications, change initiatives and e-business.
Randal teaches on MGSM's MBA program and develops and presents intensive workshops in leadership, management, managerial influence, persuasion and negotiation.
Dates
18 - 19 October 2010, non residential.
Fees
$2,970 (inc GST)
Fees include tuition, program materials and catering.
Venues
MGSM North Ryde Campus
99 Talavera Road, Macquarie Park
North Ryde, NSW, 2113
Program Coordinator
Phone: + 61 2 9850 9016
Fax: +61 2 9850 8630
Email: Public-Programs@mgsm.edu.au
