Strategic Management Program
Our business environments have never been tougher: competition is fiercer; customers are more demanding; and technology and information are changing faster. Of Australia's top 100 companies in 1990, fewer than a third remain today. Average life expectancy on America's S&P 500 index is now less than 10 years.
Making the right strategic decision early is the critical difference. This program develops the skills and knowledge to gain and hold competitive advantage and reap financial rewards.
Management is moving from an art to a science, demanding skills and knowledge that were not needed before. To survive, to grow and to win, organisations need managers who can analyse the situation and build game plans they can implement in tough and changing environments. This program is one of the most successful executive education programs offered by the School.
As a four day residential, the program develops an innovative and practical strategic management framework. It analyses the competitive environment, assesses the competitive capabilities of your organisation and other players, and builds strategic alternatives. The program analyses the present and assesses the forces going forward, allowing senior executives to lead their organisations into the future.
The program blends theory with practicality and modern, Australasian case studies.
On the program, you participate with other senior executives, facilitated by leading presenters with many years experience in teaching MBA and executive education as well as being consultants and practitioners.
Your resources will include extensive reference notes and current readings, a practical workbook and real-life examples.
The outcome is a sound understanding of strategic concepts and analysis, gained via practice at developing appropriate strategic alternatives.
Topics
- Need for strategy and innovative management to lead into the future
- Frameworks for analysing the attractiveness of industries: now and into the future
- Understanding industry profitability
- Creating outstanding value for shareholders
- Corporate capability platforms
- Strategic positioning in a rapidly changing environment
- Picking the trends ahead of the pack
- Industry competitiveness and retaliation
- Co-creating value with customers: the value proposition
- Co-opetition with competitors
- Entering markets
- Defending your position
- Growth and diversification
- Developing and implementing cohesive strategies and tactics
- Creating your strategic future
Strategy formulation is the fundamental defining characteristic of senior management. This program is designed for executives who either have a strategic management role or need to develop these skills to advance their career.
The program is designed for:
- CEOs of competitive organisations
- Business Unit Managers
- Senior managers in marketing, operations and finance
- Directors
- Investment managers and bankers needing to analyse and understand their clients
Please note that the program is not designed for those in the public sector or managers not involved in competitive markets.
- The program analyses the present and assesses the forces going forward, allowing senior executives to lead their organisations into the future.
- The program develops an innovative and practical strategic management framework.
- Analyse the competitive environment, assess the competitive capabilities of your organisation and other players, and build strategic alternatives.
- Network with other senior executives
- Facilitated by leading presenters with many years experience in teaching MBA and executive education as well as being consultants and practitioners.
"Those who say that business success is (only) about execution are wrong. The right product markets, technology, and geography are critical components of long-term economic performance."
- McKinsey & Co., 2006
Program Presenters
Dr Graham Godbee
Dr Graham Godbee is widely recognised as one of the Asia-Pacific region's leading practitioners and presenters in the areas of corporate strategy and strategic change. He has been assisting large organisations in the development of strategy since the 1970s and teaching strategy on MBA programs since the 1980s.
Graham has completed strategy assignments and delivered strategic training for organisations as diverse as CSR, Fletcher Challenge, Westpac, Dyno-Nobel, ANZ National, Industrial and Commercial Bank of China, AC Nielsen, Burnside Homes, NSW Police, Commonwealth Bank, Munich Re, Computer Sciences Corporation and Burns Philp.
He is a Visiting Fellow in the Master of Applied Finance Program at Macquarie University and has taught extensively throughout Australia, New Zealand, China, Singapore, Japan and India. He has also been a director of corporations both in Australia and Asia.
A regular visitor to MGSM, Graham is involved in the development and delivery of public and in-company programs for the School.
He brings a unique blend of theory and sound practical experience to the study and practice of strategy development. This breadth of experience encourages an interactive learning experience that holds significant relevance to the needs of participants.
Christopher Clark
Dr Christopher Clark is a lecturer at the Macquarie University's Economics and Financial Studies department. He was a lecturer in Management at MGSM. He joined the faculty in 1993 after holding senior marketing positions in the pharmaceutical and office equipment industries.
He has taught MGSM's MBA students in Strategic Management and Global Strategic Management.
Chris consults widely in a range of fields including strategic planning and marketing, to a diverse range of industries including pharmaceuticals, technology and performing arts administration. His research interest is in the development of strategies within firms.
Dates
16 - 20 March 2009, residential.
6 - 10 July 2009, residential.
9 - 13 November 2009, residential.
Fees
$6,900 (inc GST)
Fees include tuition, course materials, accommodation and catering.
Venues
Peppers Anchorage, Port Stephens, NSW.
Program Coordinator
Phone: + 61 2 9850 9016
Fax: +61 2 9850 8630
Email: Public-Programs@mgsm.edu.au