Dr Yi Li

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Dr Yi Li

Lecturer in Management (Marketing)

MGSM

Contact Details

Tel: +61 2 9850 9602

Email: yi.li@mgsm.edu.au

Expertise

Marketing, Consumer Behaviour

Bio

About Dr Yi Li

Lecturer in Management (Marketing)

B.Sc (Fudan University), M.Sc (Bocconi), PhD (HEC Paris)

Teaching Areas

  • Marketing & Strategic Management
  • Marketing Management

Research Area Affiliations

  • Consumer Behaviour
  • Marketing

Research statement

Dr Li’s research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making.  This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs.

Publications

Conference papers

  • Li, Y., & Sokolova, T. (2017). Paying More to Save Less: The Effect of Self-Selected Price Bundling on Willingness to Pay (An Abstract). In Marketing at the Confluence between Entertainment and Analytics (pp. 1449-1449). Springer, Cham.
  • Li, Y., & Sokolova, T. (2016). Paying More to Save Less: the Effect of Self-Selected Price Bundling on Willingness to Pay. ACR North American Advances.
  • Li, Y., & Atalay, S. (2015). Towards a Comprehensive Understanding of Attention Bias in Choice Process. ACR Asia-Pacific Advances.
  • LI, Y. (2015). The Denomination-Spending Matching Effect: When the Magnitude Matches, It Feels Less Painful to Pay. ACR Asia-Pacific Advances.
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