Associate Professor Yiming Tang

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Yiming Tang

Associate Professor in Management (Marketing)

MGSM

Contact Details

Tel: +61 2 9850 7800

Email: yiming.tang@mgsm.edu.au

Expertise

Marketing, Challenges and Best Practices in Doing Business in/with China

Bio

About Associate Professor Yiming Tang

Associate Professor in Management (Marketing)

BA, MA (Nankai), MBA, PhD (York Tor)

Teaching Areas

  • Marketing & Strategic Management
  • International Marketing
  • Doing Business with/in China

Research Area Affiliations

  • Marketing
  • Challenges and Best Practices in Doing Business in/with China

Research statement

Associate Professor Tang’s research contributes to the field of international marketing, market entry strategies, market orientation and its impact on business performance, and the best practices in overcoming such challenges in doing business in China.  His knowledge of Chinese, Australian and Canadian culture helps managers to appreciate the difference in their business environment and structures and provides them with an appreciation of business processes in China that can help in practice.

Contribution to management practice

Associate Professor Tang also works as an academic consultant for industries.  In the areas of international market entry, market orientation and impact on business performance, cross-cultural communication and management, market research and marketing planning, he has provided problem solving capability to a list of multinational and local business organizations in the Asia Pacific region and in North America.

Media topics

  • MBA Study tours to China
  • Challenges and Best Practices in Doing Business in China
  • Marketing Strategy and Performance Outcomes
  • International Market Entry Strategies

Publications

Journal articles

  • Lee, L. W. Y., Tang, Y., Yip, L. S. C., & Sharma, P. (2017). Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty. Journal of Business Research. Advance online publication. DOI: 10.1016/j.jbusres.2017.07.017
  • Tang, Y., Wang, X., & Lu, P. (2014). Chinese consumer attitude and purchase intent towards green products. Asia-Pacific Journal of Business Administration, 6(1), 84-96.
  • Tang, Y., & Rose, S. (2014). Developing international business managers through international study visits to China. Journal of Teaching in International Business, 25(2), 119-133.
  • Low, B., Tang, Y., & Medhekar, M. (2012). Green Power Electricity, Public Policy and Disjointed Incrementalism. Journal of Business Research, 65(6), 802-806.
  • Mathews, J., Tang, Y., & Tan, H. (2011). China's move to a Circular Economy as a development strategy. Asian Business and Management, 10(4), 463-484.
  • Tang, Y., & Medhekar, M. (2011). Factors Differentiating Green Power Electricity user/Non-user Status in Australia. Asian Journal of Business Research, 1(1),80-96.
  • Huang, Y., Guo, F., & Tang, Y. (2010). Hukou status and social exclusion of rural-urban migrants in transitional China. Journal of Asian Public Policy, 3(2), 172-185.
  • Tang, Y. (2008). The right protection: Intellectual property protection strategies. Monash Business Review, 4(2), 1-10.
  • Tang, Y., Wang, P., & Zhang, Y. L. (2007). Marketing and Business Performance of Construction SMEs in China. Journal of Business & Industrial Marketing, 22(2), 118-125.

Conference papers

  • Lee, L.W.Y., & Tang, Y. (2015). Guanxi as a relationship commitment and loyalty behaviour : a study of Chinese banking customers. Emerging Trends in Asian Markets: Proceedings of the 2015 International Conference of Asian Marketing Associations (pp. 8-8). Tokyo, Japan: Japan Society for Marketing and Distribution.
  • Lee, L.W.Y., & Tang, Y. (2014). Guanxi and Chinese brand loyalty. ANZMAC 2014: Annual Conference proceedings : Agents of change (pp. 433-440). Brisbane, Australia: ANZMAC.
  • Tang, Y., Wang, X.,  & Lu, P. (2012). Chinese consumers' attitude and purchase intent. Proceedings of the Annual Conference on Global Economy, Business and Finance (GEBF 2012). (pp. 1-10). Beijing, China: GEBF 2012.
  • Huang, Y., Guo, F., & Tang, Y. (2009). Beyond Hukou: An Analysis of Social Exclusion of Rural-urban migrants. ISA-RC21 SP Conference.Sao Paulo, Brazil.
  • Tang, Y., & Medhekar, M. (2008). Drivers of Green Power Electricity Purchase. Australian and New Zealand Marketing Academy Conference (pp. 1-8). Sydney, Australia: ANZMAC.
  • Tang, Y. (2007). Corporate IPR Protection Strategies in China: Evidence from Foreign and Local Businesses Operating in China. Inaugural Australia-China International Business Research Conference (pp. 1-15). Beijing, China: University of International Business and Economics.
  • Tan, H., Weston, R., & Tang, Y. (2006). Applying the Miles and Snow's Business Strategy Typology to China's Real Estate Development Industry: A Research Framework. The Pacific Rim Real Estate Society 12th Annual Conference (pp. 1-21). Auckland, New Zealand: The University of Auckland.
  • Tang, Y., Wang, P., & Tse, S. (2006). Forms of Market Orientation and Business Performance in China. Australian and New Zealand Marketing Academy Conference(pp. 1-7). Brisbane, Australia: ANZMAC.
  • Tang, Y., & Zhang, Y. L. (2005). Marketing Strategy and Business Performance: Evidence from Small Construction Firms in Tianjin. Asia-Pacific Decision Sciences Institute Conference (pp.1-5). Taipei, Taiwan: Yuan Ze University.
  • Tang, Y., Wang, P., & Zhang, Y. L. (2005). Marketing and Business Performance: The Case of Small Firms in China. Australian and New Zealand Marketing Academy Conference (pp. 67-75). Fremantle, Australia: ANZMAC.
  • Tang, Y., & Tse, S. (2005). Housing Reform and Marketing Implications: Evidence from Residential Property Development Companies in Guangzhou. Australian and New Zealand Marketing Academy Conference (pp. 144-150). Fremantle, Australia: ANZMAC.
  • Tang, Y., & Medhekar, M. (2005). Profile of Users and Non-Users of Green Power Electricity: A Pilot Study. Australian and New Zealand Marketing Academy Conference(pp. 338-345). Fremantle, Australia: ANZMAC.
  • Tang, Y., & Chan, W. (2005). The Impact of Market Orientation on New Venture Performance in China. Australian and New Zealand Marketing Academy Conference(pp. 9-15). Fremantle, Australia: ANZMAC.
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