Anne Matheson

Qualifications

Bachelor Business (Marketing) – UTS, Post Graduate Diploma (HRD) – Curtin University, Masters Adult Education – UTS

Thesis Title

A Hermeneutic Phenomenological description of the affects of not feeling 'good enough' on performance in the workplace.

Contact Details

Research Statement

Following years in market research and consulting translating insights and foresights into strategies I have a deep interest in people. I’m fascinated with what makes them tick, how do they change, what do they resist, how do benefits drive choice, why they trust and how it is broken, how are emotions handled, what does it mean to be an adult in the 21stC, what is the experience of dissonance and many more questions. I am also inspired by Phenomenology as a research approach. The phenomenological approach offers a deeper understanding of the ‘lived experience’, of the experience of being human, which I find is an antidote to the relentless de-personalisation of the data explosion in the 21st Century.

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